Journelle Valentine’s Day Campaign
STREETS OF NEW YORK
We love love and Valentine’s Day seemed like the perfect day to help our client Journelle spread a little of the good stuff! And who better to look to than the French for some ideas! Inspired by Parisian flower carts and the French joie de vivre, we took to the streets in custom-made flower "bikes" ridden by devilishly handsome Cupids. Their task was simple: make someone’s day with a smile, a bouquet, a wink and a Valentine's wish.