Fashion Week, Carrera Showroom
SAFILO (CARRERA) HEADQUARTERS. MIDTOWN, NEW YORK.
Fashion week is a fast, furious and fun whirlwind of a week. Buyers are up all day and night, working, partying, playing and doing it all over again. But during the day, they’re taking meetings, squaring away deals and making the real magic happen. To help protect their sanity, we teamed up with Carrera to turn the Buyers Meetings into an experience of their own. Instead of a boring boardroom, we gave buyers a taste of the Carrera brand stands for: carefree living and a travel, even at work.