Honest Diapers — Mommy & Me Rebrand Press Event
PRIVATE RESIDENCE, BRENTWOOD LOS ANGELES
To help The Honest Company launch their new high-performing and eco-friendly diapers (made with plant-derived and sustainable materials, impressive stuff right?!), we hosted the party of mama-influencers and their babes dreams. We took over a jaw-dropping mansion in the LA hills, and decked it out with luscious florals, geronimo-inspired stylized balloons adorning trees & archways, farm-to-table food and craft cocktails. The event was a visual feast, done with class and subtlety to create an organic and welcoming branded experience. To make the product pop, we had a step-and-repeat wall with framed diapers, that displayed the irresistible designs from The Honest Company’s archives which served as the event backdrop. And of course we had a cute-as-a-button change station, where mamas could try out the next-generation diapers.