No detail was overlooked and every touchpoint was Instagrammable —
100+
Influencers
9.6M
Total Impressions
252M
Total Reach
323
Total Posts
Our buzzy event took place in Los Angeles at a members-only club that had yet to open, giving us all the right exclusivity for the around 100 influencers who attended.
No detail was overlooked and every touchpoint was Instagrammable, from the stylized product displays and photo backdrops to the chic branded cocktails and hors d’oeuvres. Guests could get their hair touched up at our ghd styling bar, and joined in a champagne tower toast with our influencer host (IG: iluvsarahii).
The festive affair exceeded ghd’s expectations, garnering over 9.5M impressions and happy clients. And, best of all, everyone had a great time living in the glamour of the night!
INFLUENCER EVENT
ghd Grand
Luxe Launch
BRAND GHD & BOLD PR
LOCATION LOS ANGELES
To launch their limited edition Grand Luxe collection, BOLD PR and ghd tapped our team to design and produce a luxe holiday soiree inspired by the opulence of the 1920’s. Hosted by beauty influencer Karen Sahari Gonzalez, our primary objective was to spread awareness through as much social coverage as possible.
SOCIAL MEDIA COVERAGE
