Held at a luxurious mansion with a panoramic view of LA, guests were welcomed by glowing candles and champagne as they entered an elegant setting at golden hour. Tastefully curated product displays, a custom catwalk over the pool, light bites and gold-flecked cocktails made a perfect backdrop for content creation. A neutral design palette with whites, gold, wicker and rattan, along with pops of floral, greenery and chic beach accessories, brought the French Riviera to our literal backyard. As the sun set, Ashley and media personality Erin Lim took the stage for a conversation about the new Luxe Body Serum and feeling confident in your skin. From start to finish, the evening was an experience-worthy platform for media and social sharing, garnering coverage from outlets like People and ETOnline.
The event felt decadent and deserving of the ST. TROPEZ brand and new Luxe Body Serum. Our clients were thrilled with the results and social coverage! Everyone left with a golden glow, feeling tres chic and ready for summer.
Summer of Color Pop Up
LOCATION VENICE BEACH, CA
ST. TROPEZ wanted to create a glam and golden event for the launch of their Luxe Body Serum, and we understood the assignment. Hosted by global brand ambassador Ashley Graham, the experience gave all the glowy feels to over 100 top influencers and media who attended.
Confirmed Media Coverage
Total Instagram Mentions
Tik Tok Reach
We brought the glow of the French Riviera to a luxe LA setting —
THANK YOU for your support on this project. Reiterating again what was shared in person, This Is Lester is a dream partner. We cannot sing your praises enough and also hope that this is the start of a continued relationship.
SENIOR ACCOUNT SUPERVISOR
SOCIAL MEDIA COVERAGE