Over three days, more than 4,000 attendees, including VIPs from the media and influencer sphere, personalized their Stanley vessels, crafted bracelets at the Little Words Project Beading Bar, enjoyed healthy snacks, and contributed to a custom-designed paint-by-number interactive mural by Lauren McElroy.

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In line with Stanley's commitment to sustainability, we partnered with Heal the Bay, a local nonprofit dedicated to preserving coastal waters and watersheds in Los Angeles. Volunteers collected over 45 pounds of garbage and onsite donations of $3.8K, with the first 200 attendees receiving exclusive tumblers featuring Stan-inspired charms.

 

Guests immersed themselves in the colorful space for hours, generating significant awareness and forming long lines that stretched down the block starting at 5AM. DJ aldn and local singer-songwriter Niko Rubio provided the perfect backdrop, creating envy among those who couldn't attend. Our commitment to environmentalism was fulfilled through this event, allowing us to make a positive impact on our planet while delivering an outstanding experience for Stanley.