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 Immersive healthy pampering and beautiful product styling —

4.1M

Total Reach

141

Total Posts

75

Influencers

1

Celebrity Founder

We took over The Well in NYC - an integrative wellness venue designed to be a one-stop shop for well-being - that aligns with the Honest brand ethos. With this location as our canvas, we created an immersive Honest Beauty afternoon event for over 75 influencers. Guests were able to try the new concealer and get shade matched by makeup artists, have their photo taken by a professional editorial photographer, enjoy mini wellness experiences throughout the space, taste light bites and bevs, and chat with Jessica in small group settings. Healthy pampering and beautiful product styling was all around.

 

Guests had an incredible time, showing appreciation for Honest Beauty’s new concealer and our brand experience by sharing excellent media and social coverage. Some of the high-reach influencers who attended include Arielle Charnas, Sophia Culpo, Diana Saldana, Matthew Newman, Dana Hasson and Jenna Rennert.

INFLUENCER EVENT

Fresh Flex
Concealer Launch

BRAND HONEST BEAUTY

LOCATION NEW YORK CITY

Honest Beauty, a consistent client of ours, tapped us to launch their all-new Fresh Flex Concealer with an event hosted by founder Jessica Alba. Our primary objective was to generate coverage and social sharing from our audience of media and influencers.

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