An experiential mailer should feel like a mini event delivered to your doorstep —
New Polish Shades
We designed and fabricated a multi-element mailer that could feel like a mini event delivered to your doorstep – one of our principles of experiential mailers.
This Easter-themed mailer included branded packaging, a large golden egg, and Easter candies to surprise and delight. Upon opening the golden egg, the recipient found the entire color collection of polishes, neatly and securely housed in a custom foam insert with tasteful branding. A select group of influencers were chosen to receive an in-person delivery experience of our mailer. Those lucky V-VIP’s got a knock on their door by a life-size Peeps character who was shuttled around the city in a branded SUV, delivering precious golden eggs.
Clients were super happy with this cute promotion, saying it was the talk of their office all year, and social coverage hit the mark!
BRAND SALLY HANSEN
To celebrate and drive awareness of the Sally Hansen x Peeps limited edition nail polish collection around springtime and Easter, Sally Hansen enlisted us to create custom experiential mailers to be sent to 150 beauty influencers and media.
SOCIAL MEDIA COVERAGE