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We ensured content-sharing opportunities at every turn —

2

Cities

300

Guests

3.5M

Total Impressions

12%

Engagement Rate

Over 300 attendees joined us in both cities for plush, elevated experiences from a pink dream. These events were truly about the details, befitting of a romantic fragrance with playful notes of raspberry and rose atop luscious black vanilla. We told the product story through gorgeous rose florals in shades of pink, elegant product bottles, and raspberries and vanilla enclosed in chic apothecary cloches. These displays were photo-worthy enough, but we rounded out the guest experiences with custom neon signs, branded gobo projections, specialty pink cocktails, sparklers and a glam photo booth – ensuring content-sharing opportunities at every turn. 

 

These events felt like a living embodiment of the new fragrance, to ourselves, our clients, and all of our guests. They were a joy to create, and best of all, our clients achieved 2x their goals on a range of metrics to measure success.

INFLUENCER & MEDIA EVENT

Beyond Romance 
Launch

BRAND RALPH LAUREN & KAPLOW COMMUNICATIONS

LOCATION MIAMI & DALLAS

Ralph Lauren launched their new Beyond Romance fragrance, and we threw a celebration to introduce the latest scent to media, beauty influencers, VIP brand guests and Ralph Lauren staff in both Miami and Dallas.

SOCIAL   MEDIA  COVERAGE

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