We wrapped the event in high-touch, inventive details —
Exhibitionist (Our Product!)
Our production began with handpicking our talent – NYC’s best drag queens – and prepping them to hit their marks through song choices, performance cues and custom-made ensembles aligning with the COVERGIRL color palette. Every performance needs a stage, and we designed ours with silver sparkle, neon signs and a pop of branding to give our queens a worthy backdrop. We then wrapped the event in high-touch details: inventive product displays, delicious bites served in surprising ways, signature brunch cocktails, branded photo moments throughout the venue, and covetable gift bags.
Our brand showcase was a success, serving up a one-of-a-kind entertaining event while truly embodying the Exhibitionist product and its promise. Real-time social engagement was off the charts, driving awareness and happy clients!
INFLUENCER & MEDIA EVENT
COVERGIRL Exhibitionist Mascara Launch
BRAND COVERGIRL & MARINA MAHER COMMUNICATIONS
LOCATION LOS ANGELES
COVERGIRL wanted to make an impact with the launch of their new Exhibitionist Mascara, formulated to let your lashes steal the show. Our team dove head-first into this opportunity, creating an unexpected and memorable brunch event for an audience of beauty influencers while also expressing the brand’s support for the LGBTQ community.
SOCIAL MEDIA COVERAGE