Our production began with handpicking our talent – NYC’s best drag queens – and prepping them to hit their marks through song choices, performance cues and custom-made ensembles aligning with the COVERGIRL color palette. Every performance needs a stage, and we designed ours with silver sparkle, neon signs and a pop of branding to give our queens a worthy backdrop. We then wrapped the event in high-touch details: inventive product displays, delicious bites served in surprising ways, signature brunch cocktails, branded photo moments throughout the venue, and covetable gift bags.   

 

Our brand showcase was a success, serving up a one-of-a-kind entertaining event while truly embodying the Exhibitionist product and its promise. Real-time social engagement was off the charts, driving awareness and happy clients!