The event was designed to create an interactive styling and educational experience —
Working with Gen Z celebrity-style icon and actress Madelaine Petsch, along with celebrity hairstylist Marc Mena, we created an interactive launch event in NYC to generate product awareness and immediate social and media buzz.
The event was designed to create a fun styling and educational experience, allowing guests to see and feel the cutting-edge product in action. Marc and Madelaine demonstrated the professional cordless innovation for all to see, and then guests tried the no cord magic for themselves at our chic, custom-fabricated styling stations – all while enjoying signature cocktails, tasty hors d’oeuvres and the soundtrack of a live DJ set. We created a light and playful atmosphere that was fun to dream up, with Instagrammable brand moments throughout the space in pink, mint and lilac brand colors. As a keepsake, guests could customize their branded product bag with trendy patches.
Our clients garnered impressive social and media coverage from the event, generating excitement and engagement with a key audience while reinforcing Conair’s authority in the beauty industry.
INFLUENCER & MEDIA EVENT
BRAND CONAIR & KAPLOW COMMUNICATIONS
LOCATION LOS ANGELES
Conair wanted to ‘break free from boring’ with their Unbound Cordless Auto Curler, introducing the new product to a young, relevant audience through a launch event attended by key media, power beauty influencers and industry tastemakers.