An inspiring evening of emotional connection with thoughtful brand touchpoints —
1
Luxury Residence
4
Inspiring Women Entrepreneurs
50
VIP Media & Influencers
7
New Clean Lipstick Shades
Everyone mingled among thoughtful details inspired by the new lipstick shades, from the decadent florals, custom cocktails and organic photo moments, to the striking table decor, seating, and poolside DJ.
As dusk set in, guests took their place at our long communal table to enjoy a candlelit farm-to-table menu inspired by the product’s natural ingredients. We finished the evening with an inspirational panel of women entrepreneurs, including Jessica Alba and Rebecca Minkoff, sharing conversation about female empowerment, entrepreneurship, and finding balance. Guests received generous gifts, including the new Honest Beauty Liquid Lipsticks, a Rebecca Minkoff jacket and Cuyana bag – the latter two being personalized onsite with hand painting and monogramming.
The night went long, as guests (reluctantly!) left an inspiring evening of emotional connection. The thoughtful brand touchpoints were vast and no detail was overlooked, resulting in social shares and positive press for the product launch beyond expectations.
INFLUENCER EVENT
Honest Beauty Liquid Lipstick Launch
BRAND HONEST BEAUTY
LOCATION LOS ANGELES
When Honest Beauty was launching their groundbreaking, clean, vegan formula of liquid lipsticks, they came to us with the objective of creating deep connection and inspiration between the brand, media and influencers. Crafting an intimate, comfortable environment was key, so we chose an exquisite private residence in Bel Air as our canvas. Guests arrived in the late afternoon, enjoying the last hours of sunlight surrounded by a lush backyard and pool with a photographic view over brand letters.
