Complex subject matter was translated into digestible experiential vignettes—
The pharma industry is complex - IYKYK. There was a huge amount of information to condense into small spaces within a trade show footprint, with legal reviews at every step. Novo was looking to modernize and connect with their younger teams in a more relatable way. Plus, throw in a convention center location and union labor as additional challenges.
Through sleek design and creative styling, we created a footprint with 6 different activations communicating innovation and key information. To encourage engagement, we created a Novo passport that guests could have stamped at each activation, aided by our brand ambassadors. Complex subject matter was translated into digestible vignettes with activities such as a pop-up physician’s office (with a real doctor to answer questions), a video confessional booth – and don’t forget about the swag!
In short, our Novo Nordisk clients were very happy and many guests commented that the Novo booth was “the belle of the ball” at the conference. What better compliment could there be?
B2B TRADE SHOW
POA Share Fair
BRAND NOVO NORDISK
LOCATION LAS VEGAS
The Novo Nordisk POA was a three-day conference event for over 3000 internal sales team members. Novo Nordisk, a pharmaceutical company, needed an engaging trade show environment that could help familiarize their salesforce with all they were doing to support the business.