Our task was to develop a Master Class series of videos, hosted by Nyma, with conversations spotlighting Black industry talent and leaders across the beauty and wellness categories. We designed and developed a gorgeous production set to ‘pop’ and blend organically with Nyma’s aesthetic, managed the video shoots and editing, and created a co-branded CVS x Nyma Tang website where all content would live. 

 

The series won two awards in both content marketing and multicultural marketing, but we think our best achievement was creating a set where Nyma felt truly empowered to educate and share her diversity message with an even wider audience. We were happy to support her in her passion and advocacy, while also supporting the CVS team with their forward-thinking initiatives.