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Art Basel Party & Seated Dinner
THE EDITION | MIAMI, FLORIDA
Kevin Barry Fine Art & RH Contract (Restoration Hardware) asked us to throw a KILLER party during Art Basel… Well, who are we to say no?! Kevin Barry invited their favorite designers, creative directors and an all-round sophisticated, stylish arty-party-ty[es. During Art Basel, Miami gets turned into a colorful, creative and crazy collection of pop-ups and parties. We had to make ours stand out… and ensure guests would not only show up but stay for the soiree! We looked high and low for the perfect party setting and landed on the effortlessly cool, chic and stylish hotel, The Edition. With sweeping ocean views and a private patio, it screamed elegance and cool. There were cocktails. There were appetizers. There was a seated dinner for 90. And of course, there were drinks and dancing. We decked the space with the unbelievably chic stylings of RH furniture. This furniture is exquisite and of the highest quality which means it is heavy to move (HA)! This logistical feat was one we got on top of early. You can't skip a beat.
Bon Appetit: Feast or Fashion Soiree, Featuring Pamela Love & April Bloomfield
SPOTTED PIG (PRIVATE FLOOR UPSTAIRS). WEST VILLAGE, NEW YORK.
Bon Appétit magazine threw a dinner soiree to celebrate the launch of fashion designer Pamela Love‘s jewelry line. The one and only chef April Bloomfield whipped up a feast in an intimate space on the third floor of her famous West Village eatery, the Spotted Pig. The space was small, kitsch and cluttered, but we transformed it into an elegant, minimalist backdrop fitting for such delicate jewels and delectables. To make the jewelry pop and work within the confines of the space, we added a quirky twist by draping the jewels over the classical statues, doric columns and marble busts. Our inspiration came straight from the Met museum, after all, this high end jewelry really was a work of art.
BringOnTheBold Media Event
GANSEVOORT HOTEL | MEATPACKING DISTRICT, NEW YORK
Elizabeth Arden underwent a phenomenal rebrand to target at a younger demographic, and wanted to flaunt their fun, vibrant and youthful side, while keeping it classy in ways only Elizabeth Arden knows how. So with an event for editors, they were swooned with food and drink, and we created a sizzling atmosphere, impossible to forget. We suspended an oversized hashtag #BRINGONTHEBOLD 15’ above the ground; and installed a giant wall of shrubbery, set behind beautiful black lacquered display tables with hot pink flowers. These bright pops of color were true to the brand’s new color scheme, with shiny black and flashes of hot pink peppered throughout.
Budweiser Made in America Festival
BENJAMIN FRANKLIN PARKWAY. PHILADELPHIA, PA. AND GRAND PARK. DOWNTOWN LOS ANGELES.
Started by Jay-Z, The Budweiser Made in America Festival is an annual musical extravaganza held in Philadelphia and Los Angeles. The festival is a nonstop party, with a mashup of music genres blasting out over several stages. Lucky for us, we were in charge of designing Budweiser’s VIP parties, beer gardens, backstage parties and the VIP experience. And…drumroll please… we were also asked to design Jay Z’s VIP party… AKA, the party to end all parties. As you can imagine, this was no small feat. We built a 30’ high structure for ultimate viewing pleasure and decked it out with sexy plush, white furniture, flowers, bars, catering, bartenders and servers. We even up-lit all the trees to create an intimate space amidst the chaos of the festival.
Cuba Is — Exhibition Opening Night Party
ANNENBERG SPACE FOR PHOTOGRAPHY, LOS ANGLES
LESTER had the good fortune of teaming up with The Annenberg Foundation to kickoff Opening Night at the Annenberg Space for Photography, launching the ‘Cuba Is’. This stunning exhibit featured over 120 photos that challenge historical preconceptions of Cuba…. And they needed a space that would be just as eye opening!
Fashion Week, Carrera Showroom
SAFILO (CARRERA) HEADQUARTERS. MIDTOWN, NEW YORK.
Fashion week is a fast, furious and fun whirlwind of a week. Buyers are up all day and night, working, partying, playing and doing it all over again. But during the day, they’re taking meetings, squaring away deals and making the real magic happen. To help protect their sanity, we teamed up with Carrera to turn the Buyers Meetings into an experience of their own. Instead of a boring boardroom, we gave buyers a taste of the Carrera brand stands for: carefree living and a travel, even at work.
GQ 10 Essentials Digital Series, Season 2
MILK STUDIOS | MEATPACKING DISTRICT, NEW YORK
To celebrate season 2 of GQ’s Essential Digital Series, thirteen of the most stylish guys around were asked what 10 items they couldn’t live without. From Big Boi to Nate Berkus, to Marcus Samueless, we got the skinny on men’s essentials from men in the know. For this GQ original, we were in charge of styling the whole set, including the backdrop.
Honest Diapers — Mommy & Me Rebrand Press Event
PRIVATE RESIDENCE, BRENTWOOD LOS ANGELES
To help The Honest Company launch their new high-performing and eco-friendly diapers (made with plant-derived and sustainable materials, impressive stuff right?!), we hosted the party of mama-influencers and their babes dreams. We took over a jaw-dropping mansion in the LA hills, and decked it out with luscious florals, geronimo-inspired stylized balloons adorning trees & archways, farm-to-table food and craft cocktails. The event was a visual feast, done with class and subtlety to create an organic and welcoming branded experience. To make the product pop, we had a step-and-repeat wall with framed diapers, that displayed the irresistible designs from The Honest Company’s archives which served as the event backdrop. And of course we had a cute-as-a-button change station, where mamas could try out the next-generation diapers.
Journelle Valentine’s Day Campaign
STREETS OF NEW YORK
We love love and Valentine’s Day seemed like the perfect day to help our client Journelle spread a little of the good stuff! And who better to look to than the French for some ideas! Inspired by Parisian flower carts and the French joie de vivre, we took to the streets in custom-made flower "bikes" ridden by devilishly handsome Cupids. Their task was simple: make someone’s day with a smile, a bouquet, a wink and a Valentine's wish.
NBC Locals Only
NBC | 30 ROCKEFELLER PLAZA, NEW YORK.
NBC wanted to get their executives and staff fired up about their “Locals Only” campaign. This campaign was all about insider knowledge, with NBC hosting secret pop-up events just for locals, with surprise appearances from the likes of Kanye West & David Chang. No biggie! Though they had originally envisioned a smaller event, we dreamed a vision to do justice to their campaign. Our team produced and designed a one-day event that completely transformed their space and created an action-packed day, full of green screens, photo booths, presentations, speakers, and of course delicious food and drink.
NYFW FASHION ROCKS Concert: Bask-stage Brand Activations
BARCLAYS CENTER. BROOKLYN, NEW YORK.
Fashion Rocks is one of our favorite events of all time. Each year, this television special celebrates the phenomenal and transformational relationship between fashion and music. Held at the Barclays Center and hosted by Ryan Seacrest, with performances by Jennifer Lopex, Usher, Pitbull and Nicki Minaj, the event was the hottest ticket in town! We had the good fortune of designing two backstage experiences, one for Maybelline and another for Verizon Wireless. The results were epic.
National Geographic Photo Arc Exhibit Opening Night Party
ANNENBERG SPACE FOR PHOTOGRAPHY, LOS ANGLES
Lucky for us, we work with the Annenberg on the regular. For Photo Arc we partnered with them on a collaboration with National Geographic, where Joel Sartore showcased his portrait photography of earth’s weird and wonderful creatures. This is art that matters, and we made it an event to remember. From craft cocktails and locally farmed food, to the photo-booth that superimposed guests with animals, to the tropical flowers that transported guests to the heart of the jungle, we gave nature center stage and got guests talking!
NewFronts Media Presentation
HIGHLINE STUDIOS | MEATPACKING DISTRICT, NEW YORK
The NewFronts is an action-packed event where the most influential digital media creators take to the stage to showcase their stuff. In Spring 2015, Fullscreen was stepping into the NewFronts limelight for the very first time. We needed to help them make a mark, so we designed and produced an event that transformed a industrial space into a playful, poppy environment.. We commandeered the Highline Stages in the Meatpacking district, and transformed it into a dazzling world of performance, design and splendor. We also created striking installations made of tape, oversized light fixtures that changes color, and giant branded messaging on the walls and furniture.
Olympic Wear Collection Launch
STUDIO 450, NEW YORK, NEW YORK.
In 2012, Cedella Marley teamed up with Puma to design her very first clothing line for the one and only Jamaican Olympic team. We wanted the world to know about it, so we created a global media event, complete with press conference, interviews, fashion shows, cocktails, Miss Lily’s Caribbean fare, and much and more. We needed a central location to accommodate our guests busy with Fashion Week (like Vogue Paris, Vogue Milan, Harper’s Bazaar, Elle, W). So we found a central location that hit all the right notes; except it was stark white. We jamaica-fied this white space efficiently and effectively with wayfinding decals and built a runway set to the DJ booth using reclaimed materials with Jamaican colors.
Procter & Gamble 'StyleUnited.com' Marketing Event
OFFSITE STUDIO | MIDTOWN, MANHATTAN.
P&G wanted to be the authority on all things beauty and makeup. So they teamed up with StyleUnited.com (a one-stop destination for fashion and beauty consultation, news and advice) to throw an influencer event, and we were in charge of the experience. There was 1:1 makeup and hair trials, tips, presentations and detailed Q&A. With the help of experts like Bruce Grayson lending their credibility, we generated some kick ass content and ‘behind the scenes’ footage for StyleUnited. To transform the space, we installed 8’ long beauty stations in Gloss White, with whimsical legs and stools to match, rigged oversized mirrors floating from the ceiling and displayed a dazzling array of beauty products on pedestals, under glass domes and amidst stunning flower arrangements.
Satisfries Experiential Stunt
MEATPACKING DISTRICT, NEW YORK. HOLLYWOOD, LOS ANGELES. DOWNTOWN, CHICAGO.
Burger King’s new low-fat french fries, Satisfries, launched with a traditional broadcast campaign using agency Mother New York, but needed an experiential twist to make it pop. We worked with them to produce giant 8-foot boxes of French fries, and stuck them all over 3 major cities - New York, Los Angeles and Chicago. The supersized Satisfries were unbranded, accompanied only by the mysterious hashtag #WTFF - aka What The French Fry. The giant fries made a giant splash on social media, with speculators wondering what it was all about.
Stella Artois at Cannes Film Festival
Stella Artois, the official sponsor of the Cannes Film Festival, wanted to create their own digital series with live coverage from the Red Carpet. To make sure they stood out, we celebrated fictional character Jacques D’Azur. The smooth and sophisticated Jacques would interview stars on the carpet, and also in a custom studio lounge - and that's where we stepped in. We designed and created a broadcast lounge that brought Jacques D’Azur to life in all of his mid-century modern style glory. Over the course of 10 days, Jacques interviewed Rosario Dawson, Leonardo DiCaprio, Matt Damon, Laura Dern and more from his parlor of perfection.
Sun Soaked Festival
LONG BEACH, CALIFORNIA
We love a good dance party. We love fun art and graphics. And we love games and good times. So we brought our obsessions to life and hosted an epic VIP party Sun Soaked Festival, created by deejay Kaskade. We built the dance floor of our dreams with an extra tall stage, poppy-colorful shades and festooned lighting, where lucky VIP’s shimmied amidst a sea of beach chairs, food trucks, balloon installations, corn hole, beer pong and sand characters. Fun. Was. Had.
TaskRabbit’s Tiny House
9TH AVE PLAZA | MEATPACKING DISTRICT, NEW YORK.
We worked with TaskRabbit to help them showcase their online + mobile marketplace for handyman services, as well as their love for the ‘Tiny House Movement’. This movement is all about simplifying, downsizing and right-sizing your life…and we just love it! To help them pack a mighty punch, we built a teeny tiny house in the heart of Manhattan.
IHEART MEDIA THEATRE AND NBC, SATURDAY NIGHT LIVE STUDIO. NEW YORK
Soon after releasing their debut album, American folk rock band The Lumineers were invited to perform an intimate, recorded set, performed in front of a live audience at iHeartRadio Theatre. It was our job to make the stage spectacular! So we set off to vintage, thrift and prop shops and found a dazzling array of deliciously vintage lamps and leather suitcases. Every lampshade was unique, with flair and personality of their own. We took the shades off the bases and created custom lights, hanging them upside down and at varying heights -- they were all programmed so they could be controlled individually.
YOGA TO THE PEOPLE Pop-Up Event
OUTDOOR PLAZA. SOUTH STREET SEAPORT, NEW YORK.
After hosting so many parties, we needed some serious down time. Luckily, we got to team up with UNIQLO for yoga in the park at South Street Seaport. LESTER designed and produced the zen-fest and OMMMM did it feel good! This free outdoor yoga session was a huge hit, with the event running over capacity and now set to become an annual event.
iHeart Media Music Awards Official Afterparty
SUNSET TOWER. WEST HOLLYWOOD, LOS ANGELES.
What could be better than the HeartRadio Music Awards? How about throwing their after party! Naturally, some of the biggest names in music were there, and we had no choice but to impress! We picked a fancy West Hollywood location and worked our magic to turn it into an affair to remember. We tastefully blended the iHeart brand into the space with custom pillows, uplit decals on all the large mirrors and windows and designed step-and-repeat red carpet moments, perfect for instagram. We even had vases painted subtly with gold and white logos, that sat atop gold trays, table tops and bars. It was an event that mixed glamor with party. There was music, dancing, drinks and food and decadent details at every turn that took the party to the next level.
iHeart Media Ultimate Pool Party Vegas
CAESAR’S PALACE | LAS VEGAS, NEVADA
Another year, another pool party! It was time to jet off off to Las Vegas to dive in the deep-end with iHeart Media at their Annual Pool Party. Held over two nights at Cesar’s Palace, we had all the usual pool-party suspects: food, drinks, pool toys, live music and good times. Once again, we produced and designed the press and broadcast experience, pool party atmospheric set pieces, and killer red carpet moments. We also worked with top tier brands like Honda and Pepsi to curate unstoppable VIP parties within the event. And what is a pool party without music? The event ramped up to the next level with high energy performances by Nick Jonas, Nicki Minaj, Bebe Rexha, David Guetta, Kelly Clarkson, Chris Brown and Shaggy.
iHeart Media Ultimate Pool Party in Miami
FOUNTAINBLEAU | MIAMI, FLORIDA.
In the midst of a hot summer in NYC, it was time to get cool in the pool! This killer party had many moving parts; a pool party, A-list musicians, interactive installations, creative flair and of course, generous libations. Our team produced and designed the press and broadcast experience, pool party atmospheric set pieces, and killer red carpet moments. We covered every square inch of the venue with artistic graphics; from behind bars, to the towel stands, window frames, table tops, and even in the pool itself. But we didn’t stop there! We produced the VIP party experience, and decked out the lounge and viewing decks with crisp furniture, lavish pillows, sexy candles and classic high tops.
iHeartRadio Presents U.K. ROCKS imported by Bloomingdales
IHEART MEDIA THEATRE. SOHO, NEW YORK
The Brits and the Yanks have enjoyed a long, steamy love affair for centuries. Bloomingdales and IHeartRadio teamed up to celebrate that romance and honor the best of British Music, Fashion, and Culture. Together, they invited over 50 iconic British brands to create exclusive merchandise for Bloomies shoppers. To launch these British wonders, Bloomingdales asked Emile Sander, Rita Ora and Jake Bugg put on a dazzling show at the iHeartRadio theatre in NYC. And we were lucky enough to design that experience.
Creativity is our lifeblood.
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